It is critical that your website makes usability a real priority. A website is a functional piece of equipment – like a TV or a car – not a piece of art that is just to be admired.
There are some basic usability rules that we have to follow; if we were publishing a book we would put the page number at the bottom, the contents at the front and the index at the back.
Using information architecture techniques, we plan and test the interface of your website before a single pixel is painted to make sure it is easily understandable.
If your existing website needs a usability overhaul, contact us to make an appointment with our in-house usability expert.